The final of our four elements is business, and for entrepreneurs, particularly in the early stages the business will be a net consumer of both time and money.  However, the art of entrepreneur-ism is to develop a business that is a net producer of both the time and money required by the entrepreneur to live the life the entrepreneur wants to lead.  As Michael Gerber says "the primary function of a business owner is to create more life for themselves".

It is important therefore that the main starting point for a business is the entrepreneur’s personal objectives, which will fashion the shape of the business.  It is interesting that Ali Brown in one of her courses offers nine reasons why entrepreneurs start their own businesses.  Of these nine, only two relate to money, and one alone refers to increasing wealth.  Many of the reasons for starting a business relate to personal objectives, such as becoming more creative, helping to change or build the community or personal advancement or growth.

Business skills are crucial to creating the time and money to achieve our personal objectives, particularly designing, developing and costing our products or services, building systems and processes, and developing a marketing "funnel".